My Resume

Justin SchoenSr. Research Manager - Social Insights

Social Intelligence Manager at Microsoft

Mission-driven Social Intelligence professional with over 5 years of experience in leveraging social media conversations to supplement and offset traditional customer research practices. I pride myself as a forward-thinking researcher with achievements in working with cross-functional teams and companies to achieve marketing and organizations goals.

  • Email : justin [at] schoen.me

Presently, I am working on the social intelligence practice (SIP) in the Research + Insights team at Microsoft. In this role my main objective is to leverage social media conversations to assist product marketing, Microsoft research, social media, global ads, PR, and executive communications in decision making. Along with turning data into insights, I also manage several key areas within the SIP team. First, I have the honor of managing a team of query writing professionals, which are critical to the efforts of our social listening capabilities for the entire user base at Microsoft and core of the SIP framework. Secondly, I have also had the privilege manage a team to assist in platform innovation, governance and usage for all users who leverage the SIP framework. Lastly, I am responsible for innovation project for the not only my book of work but the broader SIP teams to continue to stay relevant and ensure SIP is a best-in-class social listening and insights team.

Sr. Research Manager

2016 - Present

Sr. Research Manager – Microsoft

Presently, I am working on the social intelligence practice (SIP) in the Research + Insights team at Microsoft. In this role my main objective is to leverage social media conversations to assist product marketing, Microsoft research, social media, global ads, PR, and executive communications in decision making. Along with turning data into insights, I also manage several key areas within the SIP team. First, I have the honor of managing a team of query writing professionals, which are critical to the efforts of our social listening capabilities for the entire user base at Microsoft and core of the SIP framework. Secondly, I have also had the privilege manage a team to assist in platform innovation, governance and usage for all users who leverage the SIP framework. Lastly, I am responsible for innovation project for the not only my book of work but the broader SIP teams to continue to stay relevant and ensure SIP is a best-in-class social listening and insights team.

2014 - 2016

Social Media Manager – REI

• Partnered with creative to develop marketing materials such as, promotional materials and advertisements for social media. • Had the honor to take part in the inaugural OptOutside campaign • Managed and allocated funding to support REI social media ad placements in social media. • Analyzed and reported social media and online marketing campaign results. • Curated and segmented editorial content to increase engagement and channel growth. • Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement. • Planned and instituted social media marketing plan for REI and its partner brands. • Used Brandwatch, Spreadfast, and channel platforms to analyze conversion rates across multiple digital channels. • Used Spreadfast and social platform ads managers to track consumer engagement and draw conclusions about user data. • Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.

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