Justin Schoen

I specialize in transforming complex data into strategic insights that drive business growth and customer engagement. At Microsoft, I led a global social intelligence team, pioneering methodologies that turned social media conversations into actionable strategies for product, marketing, and customer experience. My work influenced executive decision-making, integrated data-driven insights into strategic planning, and fostered cross-functional collaboration across teams  .

Previously, at REI, I played a key role in shaping digital strategy, managing multi-million-dollar budgets, and launching award-winning campaigns like #OptOutside. By leveraging social intelligence and digital marketing, I built community-driven narratives that strengthened brand advocacy. Across both roles, my focus has been empowering organizations with insights that fuel innovation and deepen customer relationships

What I Do

Social Intelligence

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Social Media Insights

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Business Insights

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Management

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Testimonials

Brands I Have Worked With