I am making a very large change in my professional life. I am moving away from the SEO industry after 13 years. This is not a move I take lightly. I still love the SEO industry, and will continue to play a role. However, I will be looking at SEO from a social perspective now. Focusing more on user generated content (UGC), customer life cycles, customer retention, and all in all giving users more reasons to come and share our content. Rather than being single focused on our “customer” Google.
This is a move that I have been considering for some time now, I also think this will make my back fill that much more successful. Having another advocate for SEO internally, and thus attacking content from different angle.
Instead of staying in my comfort zone as a SEO subject matter expert, I am moving outside of my comfort zone and branching out within the internet marketing field. BIG things are to come and I cannot wait to share social insights internally and then with the broader SEO and social communities.
Please do stay in touch and social friends please help me through this transition.